Author name: Greg Rudakov

OMG! Customers can find out the status of an order without asking

Sometimes, it’s the little things that make the most impact. In the B2B world, business relationships begin at a personal level, and that’s understandable as we all know; people buy from people. But once the relationship has been established, the focus quickly turns to operations, that is; ordering, fulfillment and delivery. With an increasingly “on-demand” world …

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Signals that you might lose a customer, and what you can do to retain them

As the old cliché says, sometimes the best defence is a great offence. The same rules we use for personal relationships are just as applicable to business relationships. Because at the end of the day, we are all human. We want to be valued, noticed, and respected. And above all, we want to be heard. …

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